We build intelligent brand systems designed to grow with your organization's ambitions.

Our Ethos
Work in Progress
We believe meaningful solutions are shaped through inclusive dialogue and cross-disciplinary collaboration. Every engagement is a chance to align diverse expertise into a unified strategy that drives lasting impact.
163+
Projects.

Demonstrating our extensive experience and ability to deliver impactful solutions across various industries.
Strategic Creativity, Intelligent Design
Every challenge is an opportunity to connect the dots. We push boundaries through rigorous exploration, balancing strategic clarity, thoughtful design, and intelligent technology.
18+
Multinational Companies & Government Organizations trust DotDesign as their strategic partner.

We help them integrate strategy, design, and AI to achieve measurable impact.
A word from our Founder
“After years of navigating branding, product design, and government innovation—from running businesses in Indonesia to working with ministries and multinationals—I saw a need for something different.

DotDesign wasn’t built to be just another agency. It’s a practice where strategy, research, and design come together—grounded in empathy, powered by AI, and focused on helping organizations solve their most complex challenges with clarity.”
Irvan Lathief
Founder & CEO
Connecting the Dots: Our Story
Our story is rooted in strategic clarity, powered by AI-driven insights, and expressed through thoughtful, impactful design.
2012
Design as a Tool for Small Business
DotDesign began as a one-person practice focused on helping small businesses in Yogyakarta and Java find clarity through branding. With little more than a laptop and Wi-Fi, we took on projects ranging from local F&B logos to early websites—realizing that design had power far beyond aesthetics.
2014
Building Methodology: From Projects to Frameworks
We evolved from one-off design deliverables into a more structured, strategic offering—introducing research, positioning frameworks, and brand systems. This allowed us to support early-stage companies and NGOs with longer-term brand thinking.
2017
Expanding Sectors, Deepening Specialization
DotDesign took on larger projects across sectors: health, education, hospitality, and finance. We worked with ministries, social enterprises, and scaling startups. This period introduced more collaborators—freelancers across Southeast Asia, forming the foundations of our remote team culture.
2019
Product Design & Public Sector
Our focus expanded into UX and product design. We worked on education platforms, government-led digital transformation, and public health initiatives. DotDesign began contributing to platforms used by tens of thousands of educators and policy stakeholders—shifting from visual branding to full product strategy and design.
2020
Remote by Default, Not by Force
The pandemic hit—but we were already working remotely. We doubled down on building a fluid, multi-timezone operation with collaborators in Indonesia, Cambodia, and Australia. We began structuring our workflows to allow asynchronous work, deep focus, and timezone-aligned delivery for global clients.
2022
Deeper Research, Clearer Systems
This phase was about maturity. We introduced design systems, component libraries, and scalable research methods across projects. Clients like FamilySearch and APLMA brought us into complex ecosystems—where branding, AI, product design, and government needs had to align.
2023
Integrating AI into Our Ethos
We began integrating artificial intelligence across our workflows—from synthesizing research and crafting design systems to prototyping with generative tools. AI became a natural extension of our philosophy: to design with clarity, and to always evolve how we connect the dots.
2024
Solidifying What We Stand For
We sharpened our positioning: Southeast Asia–based, globally relevant. We redefined our offerings across four pillars—Brands, Product Design, Artificial Intelligence, and Research & Strategy. We continued working with both multinational businesses and public institutions that are shaping the future of the region.
2025
A Future Built by Many Minds
Now, DotDesign operates as a remote-first consultancy powered by a growing network across APAC. We partner with bold organizations solving complex problems. Whether we’re working with governments on education policy or designing AI-powered systems for B2B brands, we remain rooted in one belief: every impactful solution starts by connecting the right dots—with intention, clarity, and collaboration.
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Selected Clients
Locations
We’re headquartered in Hong Kong but work with clients globally.
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Hong Kong
Unit 2A, 17/F, Glenealy Tower
No.1 Glenealy
Central, Hong Kong S.A.R
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Indonesia
Jl. Sunset Road No.28, Seminyak
Kec. Kuta, Kabupaten Badung,
Bali 80361
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Working in over 20 international markets
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Our Position & Commitment
‍
At DotDesign, we acknowledge that the work we do—across strategy, design, and technology—does not exist in a vacuum. It is built on lands, histories, and communities that carry deep cultural significance.

We respectfully acknowledge the Traditional Custodians of the land on which many of our collaborators live and work, especially the Aboriginal and Torres Strait Islander peoples of Australia. We pay our respects to Elders past and present, and recognize the ongoing connection to land, waters, and culture. We also recognize the complex histories across the broader Asia-Pacific region—including Indonesia, Hong Kong, and other communities where systemic inequities, political unrest, and cultural erasure persist. We stand with those on the right side of history: the individuals, communities, and movements working toward justice, sovereignty, and long-term equity. As a company, we remain politically neutral in operations but unequivocal in values. We are committed to ethical practice, human dignity, and inclusive systems—both in how we hire and how we work. We support LGBTQIA+ rights, gender equity, Indigenous sovereignty, and anti-discrimination in all forms.

DotDesign exists to design for a better future—one where clarity, respect, and creativity move organizations and societies forward, together.