What is brand experience?
By providing the best quality and price is no longer the main way to be able to win the market, because too many products or services offered have the same quality and price.
Apart from that many offer at a price that is far very cheap below the standard price.This situation makes entrepreneurs create their own key point of uniqueness in their products so that they can maintain their competition in th business.
unfortunately, not many of the uniqueness they create makes the quality of the product or serviccome decrease, leaving a bad brand experience.Then with the current situation, is there a way to win the competition with competitors who have products or services that we have?What we can do by building and delivering Brand Experiences.
Brand Experience is the experience that is felt after consumers buy or use the product offered.
A pleasant experience can create a memorable impression of a product or service that has been used and can be used as a testimony to influence potential customers to buy the same product or service.Building and creating brand experiences must include experiences on the Sensorial, Emotional, Intellectual, and Behavioral sides.
It is through this interactive experience that the experience will create a deep and unique impression about the product or service in the mind and heart of the customer.Brand experience includes:1. Sensory ExperienceConsumers experience a better usage experience when using certain products compared to other products.2.
Emotional ExperienceConsumers have a pleasant experience when using the product.3. Intellectual ExperienceConsumers feel they get more promotional information, benefits or others
