5 reason why having brand loyalty can bring higher revenue for your business + FREE EBOOK
I know what you’re thinking, “maybe this is just another blog post to drive traffic that doesn’t really give you any insights”, but let me prove you wrong. Here’s a take for you before you finish the article. I am an entrepreneur myself, I came from a third-world country where not only I understand the importance of your time, but I also understand the value of an article that really brings value to my business. I will try my best to give you the knowledge I’ve gathered and break it down together. Now should you find this article bogus, I offer you a one on one consultation of 45mins worth $289 for free, only if you find this article is bogus which I will need you to write me an email for the reason why do you think so. Now let’s get into this, I write this article from a business point of view, with an adequate touch of creative insights of which I hope you can relate and implement to your business. This will be 8-10 minutes today’s best investment of your time.
What is brand loyalty?Brand loyalty is the positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment.
It can also be demonstrated with other behaviors such as positive word-of-mouth advocacy.How can greatly executed brand strategy brings consistency that stays in your customer's mindA well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
I’ve written a summary of 5 questions brand strategist ask, when auditing a business. Get your free copy here before the campaign ends this month.Purchase probability of New VS Loyal Customers1.Customer that are loyal to your brand has 60-70% higher chance to purchase with you againRepeat business is cheaper than new business.
In fact, acquiring a new customer is as much as 25 times more expensive than keeping an existing one(we’re going to discuss about this in the next section). Longtime customers don’t require the extensive marketing efforts that potential customers do. Yes, an advertised deal or coupon might bring a loyal customer into the store, but they were already on the way there to begin with.
You can depend on loyal customers to choose your business over others, so carefully craft campaigns to acknowledge their commitment - don’t oversell the loyal base.Not only do repeat customers convert more often, the
