Asia Pacific Leaders Malaria Alliance (APLMA)

Elevating Presence -- Rebranding APLMA to Reflect Its Global Influence

Client

Asia Pacific Leaders Malaria Alliance (APLMA)

A comprehensive rebranding initiative to elevate APLMA's visual identity and digital presence, reflecting its growing global influence and leadership role in the fight against malaria.

DotDesign undertook a comprehensive rebranding initiative for APLMA to elevate the organization's visual identity and digital presence. The work aimed to reflect APLMA's growing global influence and leadership role in the fight against malaria. Conducted workshops with the APLMA secretariat and surveyed high-level stakeholders including WHO, Global Fund, and Standard Chartered. Delivered a new authoritative visual identity, brand narrative emphasizing global leadership, interactive responsive website with CMS, and comprehensive digital asset library.

Complete adoption of rebranding by APLMA

Brand Adoption

Elevated positioning as leading global voice

Digital Presence

Streamlined internal brand management through organized asset library

Asset Management

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