UNIT 2A, 17/F
Glenealy Tower NO.1 Glenealy
Central
Hong Kong
It's not just a brand. It's a personality.We don't just build a brand. We build personality, what we mean by that is, that we have a strong character on how design can build up a real business-driven impact by adding personality to it. We believe personality, is a key points of where our customer can relate to us, just like everyone else, they have personality.
Established in Cambodia, seeing the opportunity of giving the same access to everyone in Cambodia to have a financial access.
We are a company with a young and diverse culture that is user’s data driven company. FriendLuy stands with the people of Cambodia, to be in their day-to-day life, as a helps within their fingertips.
We strive to help the unbanked people of Cambodia with a friendly approach. We are friendly, we take care of our friends, we help our friends, and we trust our friends.
FriendLuy is an online money lending app that is currently in a stage of seed funding based in Cambodia, they are operating in a smaller scale and not yet being published, we helped them build a better experience for the Cambodian market to fill up long forms as a requirement to essentially build their own eKYC or a credit database that still has to be familiarized in a country like Cambodia.
We did an A/B research over 100 person through forms that we advertised to the people through Facebook ads, so that people who’d like to take the test, would voluntarily free their time in return to get a feature discount. And as shown in the analytics most of their customer left during the “registration” process because of continuous question in an AI based chat. And from there, we did our study where, people are actually inclined to go further if we categorize forms in more efficient way, the sense of “completion” is achieved by the idea of finishing one form category at a time.
We realize that the pain point as a user was when they really want to use the service, but the excessive amount of work they have to do before even getting into the app, as they call it “registration/application process”. We make sure that we remove our cognitive bias by really having a real emphatic environment. By doing so, we really dive deep what is it that really necessary to be asked in the beginning, with the right knowledge in hand we understand that we also need to take in account in regards of the safety of the company and what are the compromises we can do, in order to create a happy user journey.
From there we negotiate and pay attention to what would feel easy and what is necessary to be a synchronized harmony when you’re registering your self to take a micro loan, and making sure the user understand that all these question will be rewarded by the end of the journey. Keeping them reminded that the process is only 5 steps and awarding it by successful message on each, is a motivation incentive to get them closer to their goal.
Our research shows that the highest frustration apart from a never ending workload user have to do, it also comes from a feeling of being lost in a sense where they are in the process. With that being said, our team really take in to the account to make sure they know where they are in each step & process of the loan application.
In parallel working with the product owner of FriendLuy, our creative director worked along the side with their marketing team to make sure that the Brand Re-development for FriendLuy goes seamlessly through out their marketing efforts, strategy. Our practice focus in the branding and user experience, and when you hire us to do both, we perform at our best capabilities making sure the product is asynchronous with the brand messages and experience to create a powerful business.
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